Professor Barnet's talk will answer the following questions:
What kinds of jobs and careers are available in the marketing and advertising spheres? What skill sets are needed? What are the pros and cons of working in agencies and corporations?
Professor Barnet聽is a lifelong marketing and advertising executive who joined The American University of Paris聽faculty in 2002. He has held senior management posts in well-known advertising agencies such as Young & Rubicam, Oglivy & Mather and Lintas. He has also led marketing efforts in Europe for Sara Lee. Barnet聽has spent thirty-six years building brands for Procter & Gamble, General Mills, General Foods, Kraft, Smith Kline Beecham, Kimberly Clarke, Groupe Danone and Sara Lee. Much of this has been on a global basis. A recognized expert on premium marketing, O&M published Barnet's "First Class: How to Market Premium Products" in 1987, and he has lectured on this subject worldwide. In 2005, The Medill School at Northwestern University awarded their Marketing Man-of-the-Year to Peter for a series of lectures on international marketing. Professor Barnet has taught branding, marketing, and advertising to several generations of 绿巨人视频 students and has advised many of them on their career paths within global communications.