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Led by Professors Robert Earhart & Albert Cath

BA5012 Management Ethics & Theory
BA3012 Business Ethics & CSR
BA6052 Management and Complexity
BA4080 Strategic Management
BA5041 Marketing Strategy
SC1020 Environmental Science

Biella, nestled in the Alps of northern Italy’s Piedmont region, has a rich history dating back over a millennium. Once a hub for wool and silk production, the city faced economic challenges in the 1990s due to global competition. However, it has since become a center for sustainable fashion, emphasizing quality and environmental values. Our study trip will explore Biella’s transition and delve into the strategies, branding, and sustainability practices of the Piedmont and Lombardy regions. We’ll also visit Turin and the Fiat Lingotto District for added cultural immersion and insights into industrial revitalization.

Trip cost: €950
Includes round-trip transportation to destination, hotel accommodations with breakfast, local visits, professors’ trip costs, and VAT.

Last day to register/cancel: September 8, 2024 • Late cancelation fee: Full cost of the trip
Payment for study trips must be made no later than September 20 for the Fall 2024 semester. Any concerns in
this regard should be addressed to the Cultural Program Office and Student Accounting Services.