Â̾ÞÈËÊÓƵ

CM5022/CM4091 Place Branding
Explore Iceland’s unique approach to promoting environmental and cultural sustainability. Dip into the Blue Lagoon, scan the night skies for the Northern lights, spelunk an ice cave. Meet local brand managers, place influencers and cultural researchers as we conduct ethnographic and communication field research and study the globalized-market-driven ‘promotional culture’ that is transforming Iceland’s local customs and traditions and challenging the people’s shared sense of place and nation. Come to understand how citizens, tourists, activists and academics ‘commune with nature’ while interrogating the contemporary marketing, branding and ‘public diplomacy’ process of place & destination branding.
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Led by Professor Charles Talcott (2nd faculty or staff member to be determined)
Trip cost: 1675€
(includes round-trip air transportation, hotel accommodations with breakfast, on-site transportation,
guided visits and excursions, professors’ trip costs, and VAT)
Last day to register/cancel: January 23 • Late cancelation fee: 1675€
Payment for study trips must be made no later than February 4 for the Spring 22 semester.
Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services.