绿巨人视频

The course introduces students to basic economics and management concepts and how the organizational setting influences human behavior. The course will look at management and organization topics from different domains, such as strategy, finance, marketing, operations and business ethics, to get a rich understanding of managing. Rather than presenting managing a business as a simple social technique by which managers enforce organizational standards, we will take a critical approach to understand how theory influences practice and how our perceptions of leadership and management evolve through changing contexts. An essential context is climate change caused by human activities. Anthropogenic climate change is the most significant unmet challenge facing leaders, managers, organizations and those who study them throughout this century. Through readings, in-class activities, assignments, cases and/or simulations, the course will explore how managing and organizational behavior influences the strategies of organizations and businesses. The course builds upon the active participation of students. We expect students to prepare carefully for each course meeting and engage fully in group work.

Introduces the tools of statistical analysis. Combines theory with extensive data collection and computer-assisted laboratory work. Develops an attitude of mind accepting uncertainty and variability as part of problem analysis and decision-making. Topics include: exploratory data analysis and data transformation, hypothesis-testing and the analysis of variance, simple and multiple regression with residual and influence analyses.

This course introduces students to the financial accounting cycle and financial reporting for corporations. Students learn how to measure and record accounting data and prepare financial statements. At the end of the course, students choose a company and do an analysis of their financial statements, comparing their company against a competitor company, using financial ratios.

Provides a basic introduction to the concepts of accounting for purposes of management control and management decision-making. Topics include: budgeting, budget variance analysis, cost-volume-profit relationships, product cost accounting, segment reporting and differential analysis.

The course introduces students to basic Management/Organizational Behavior concepts and enables them to understand the attitude and behaviors on the individual level and the group level within organizations. Students will be enabled to use Organizational Behavior tools and theories to recognize organizational patterns within a complex social situation. Students will be provided with readings, lectures, and cases that provide a diverse and robust understanding of human interaction in organization.

This introductory marketing course develops students鈥� understanding of the principles of marketing and their use in international business. Students learn how to collect and analyze data sets to make marketing decisions with the goal of understanding customers wants, demands, and needs; they learn marketing from a strategic and functional point of view. With a focus on problem solving, students work in multicultural teams cultivating a greater sensitivity to cultural issues while improving communication skills. Students will consider marketing in the French, US, and international marketplace.

Examines finance as the practical application of economic theory and accounting data in the procurement and employment of capital funds. Applies the principles of strong fiscal planning and control to asset investment, and debt and equity financing decisions. Emphasizes sound leveraging in view of the time value of money, subject to the pernicious effects of taxation and inflation. BA 2002 recommended for simultaneous registration.

This course explores the ethical issues that arise from the operation of business in a globalized and inter-connected economy. By applying the tools of theory, ethical analysis and personal reflection to a variety of real-life case studies, students will explore several disciplines of management practice, including marketing, operations, strategy, organizational behaviour, finance and accounting. Topical areas will be explored from multiple perspectives, including human rights, political involvement by business, sweatshop labour, the export of hazardous products, deceptive marketing practices, bribery, whistleblowing, religious/social discrimination, corporate governance, cross-cultural differences, sustainability and environmental issues, corporate social responsibility, and consumer society. The format of the course will be a series of interactive seminars and student participation is required. By the end of the course, students should have developed an organised, personally reflective approach to decision-making that can offer guidance when confronting difficult ethical dilemmas in both business and personal life.

Market Research is essential to any student of Marketing. This course offers a comprehensive, applied approach to understanding and designing market research. The course methodology balances the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques to help students become more familiar with the discipline and be able to understand research methods and design, and to be able implement their own research projects.

Consumer behavior lies at the crossroads of marketing, psychology, economics and anthropology. We employ theories developed in these fields to help predict how consumers will respond to various marketing stimuli. We examine the impact of purchase involvement on consumer decision making; the various kinds of decision models used by consumers; and the influence of attitude, culture, demographics, emotions, learning, memory, motivation, personality and perception on our behavior as consumers. Consumer behavior attempts to understand the consumption activities of individuals as opposed to markets.

The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.